Data protection

Was standing: 30.04.2024

This privacy policy also applies to our presence on YouTube, Instagram and Facebook.

This privacy policy explains the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the associated websites, functions and content as well as external online presences, such as our social media profiles (hereinafter jointly referred to as "online offering"). With regard to the terms used, such as "personal data" or their "processing", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).



Happy bikes

Wilhelm Wall

Lilienstrasse 11, 20095 Hamburg

Telephone: 040 - 8707 6251


Types of data processed

  • Inventory data (e.g. names)
  • Contact details (e.g. email)
  • Content data (e.g. text input)
  • Usage data (e.g. websites visited, interest in content, access times)
  • Meta/communication data (e.g. device information, IP addresses)


Processing of special categories of data (Article 9 (1) GDPR)

In principle, no special categories of data are processed unless they are provided for processing by the users, e.g. entered in the online form.


Categories of persons affected by the processing

Customers, interested parties, suppliers, visitors and users of the online offer. In the following, we refer to the persons concerned collectively as “users”.


Purpose of processing

  • Provision of the online offer, its contents and functions
  • Provision of contractual services, service and customer care
  • Answering contact requests and communicating with users
  • Marketing, advertising and market research
  • Safety measures


01. Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures as well as answering inquiries is Art. 6 (1) (b) GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 (1) (c) GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 (1) (f) GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.


02. Changes and updates to the privacy policy

We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.


03. Security measures


In accordance with Art. 32 GDPR, we take suitable technical and organizational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of processing as well as the varying likelihood of occurrence and severity of the risk to the rights and freedoms of natural persons. The measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, transfer, securing availability and separation of data. Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and response to threats to data. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and procedures, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 GDPR).


The security measures include in particular the encrypted transmission of data between your browser and our server.


04. Cooperation with processors and third parties


If, as part of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission, you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).


If we commission third parties to process data on the basis of a so-called “order processing agreement”, this is done on the basis of Art. 28 GDPR.


05. Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs as part of the use of third-party services or disclosure or transmission of data to third parties, this will only occur if it is necessary to fulfil our (pre)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have data processed in a third country if the special requirements of Art. 44 ff. GDPR are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to that of the EU or compliance with officially recognised special contractual obligations (so-called “standard contractual clauses”).


06. Rights of the data subjects


You have the right to request confirmation as to whether or not data concerning you is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.


According to Art. 16 GDPR, you have the right to request that the data concerning you be completed or that inaccurate data concerning you be corrected.


In accordance with Art. 17 GDPR, you have the right to request that the data in question be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with Art. 18 GDPR.


You have the right to request that we receive the data concerning you that you have made available to us in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties.


You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.


07. Right of withdrawal

You have the right to revoke any consent you have given in accordance with Art. 7 Para. 3 GDPR with effect for the future.


08. Right of objection

You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. The objection can be made in particular against processing for direct marketing purposes.


09. Cookies and right to object to direct advertising

You can subsequently reset or adjust your cookie settings and also see your cookie consent history.


We use temporary and permanent cookies (non-essential cookies only if you have actively agreed to this when selecting cookies), i.e. small files that are stored on users' devices (explanation of the term and function, see the last section of this privacy policy). Some of the cookies serve security purposes or are necessary for the operation of our online offering (e.g. for displaying the website) or to save the user decision when confirming the cookie banner. In addition, we or our technology partners use cookies for reach measurement and marketing purposes, about which users are informed in the course of the privacy policy.


A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website or the EU website Furthermore, cookies can be blocked by deactivating them in the browser settings. Please note that in this case, not all functions of this website may be available.


10. Deletion of data


The data we process is deleted or restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us is deleted as soon as it is no longer required for its intended purpose and there are no statutory retention periods that prevent deletion. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.


According to legal requirements, the storage period is in particular for 6 years in accordance with Section 257 Para. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 Para. 1 AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).


11. Provision of contractual services


We process inventory data (e.g. names and addresses as well as contact details of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 Para. 1 lit b. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.


Users can optionally create a user account, in particular by viewing their orders. During registration, the required mandatory information is communicated to users. User accounts are not public and cannot be indexed by search engines. If users have canceled their user account, their data relating to the user account will be deleted, provided that their retention is necessary for commercial or tax law reasons in accordance with Art. 6 Paragraph 1 Letter c of GDPR. It is the responsibility of users to back up their data before the end of the contract if the contract is canceled. We are entitled to irretrievably delete all user data stored during the term of the contract.


When registering and re-registering as well as using our online services, we save the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's interest in protection against misuse and other unauthorized use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 Para. 1 lit. c GDPR.


We process usage data (e.g., the websites of our online offering visited, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile in order to display product information to the user, for example, based on the services they have used so far.


Deletion occurs after expiry of statutory warranty and comparable obligations, the necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiry (end of commercial law (6 years) and tax law (10 years) retention period); information in the customer account remains until it is deleted.


12. Contact


When you contact us (via contact form or email), the user's details will be processed to handle the contact request and its processing in accordance with Art. 6 (1) (b) GDPR.


User information may be stored in our customer relationship management system ("CRM system") or comparable inquiry organization.


We delete the requests if they are no longer required. We check the necessity every two years; we permanently save requests from customers who have a customer account and refer to the customer account details for deletion. In the case of statutory archiving obligations, deletion takes place after these expire (end of commercial (6 years) and tax (10 years) retention periods).


13. Collection of access data and log files


Based on our legitimate interests in accordance with Art. 6 (1) (f) GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.


Log file information is stored for security reasons (e.g. to investigate misuse or fraud) for a maximum of seven days and then deleted. Data that needs to be retained for evidentiary purposes is exempt from deletion until the respective incident has been finally resolved.


14. Online presence in social media


We maintain online presences within social networks (currently on Instagram and Facebook) and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.


Unless otherwise stated in our privacy policy, we process user data if they communicate with us within social networks and platforms, e.g. by writing posts on our online presence or sending us messages.


15. Cookies & reach measurement


Cookies are pieces of information that are transferred from our web server or third-party web servers to users' web browsers and stored there for later retrieval. Cookies can be small files or other types of information storage.


We use "session cookies" that are only stored for the duration of your current visit to our website (e.g. to enable the storage of your login status or the shopping cart function and thus the use of our online service). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online service and, for example, log out or close the browser.


Users are informed about the use of cookies in the context of pseudonymous reach measurement in this data protection declaration.


If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online service.


You can object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative deactivation page ( and additionally the US website ( or the European website ( contradict.


16. Google Analytics


Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies (cookies will only be used on your computer if you have actively consented to this by clicking on the cookies when selecting them). The information generated by the cookie about the use of the online offering by users is usually transferred to a Google server and stored there.


Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with other services related to the use of this website and the Internet. Pseudonymous user profiles can be created from the processed data.

We use Google Analytics to display ads placed within Google's and its partners' advertising services only to users who have shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products determined based on the websites visited) that we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users and are not annoying.


We only use Google Analytics with activated IP anonymization. This means that the user's IP address is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there.


The IP address transmitted by the user's browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the website and from processing this data by downloading and installing the browser plug-in available under the following link:


Further information on data usage by Google, settings and objection options can be found on Google’s websites: (“Google’s use of data when you use our partners’ websites or apps”), (“Use of data for advertising purposes”), (“Manage information Google uses to show you ads”).


17. Google Re/Marketing Services


Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the marketing and remarketing services (short: “Google Marketing Services”) of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, (“Google”).


Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner in order to only present users with advertisements that potentially match their interests. If, for example, a user is shown advertisements for products that they were interested in on other websites, this is referred to as "remarketing". For these purposes, when you visit our website and other websites on which Google Marketing Services are active, Google immediately executes a code from Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (similar technologies can also be used instead of cookies). The cookies can be set by various domains, including,,,, or This file records which websites the user has visited, which content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other details on the use of the online service. The user's IP address is also recorded. As part of Google Analytics, we inform you that the IP address is shortened within member states of the European Union or in other contracting states to the Agreement on the European Economic Area and only in exceptional cases is it transferred in full to a Google server and shortened there. The IP address is not merged with user data within other Google offers. Google may also combine the above information with information from other sources. If the user then visits other websites, advertisements tailored to his interests can be shown to him.


The user data is processed pseudonymously within the framework of Google Marketing Services. This means that Google does not store and process the name or email address of the user, for example, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. This means that from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users by Google Marketing Services is transmitted to Google and stored on Google's servers.


The Google marketing services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies cannot therefore be tracked across the websites of AdWords customers. The information obtained using the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.


We can integrate third-party advertisements based on the Google marketing service "DoubleClick". DoubleClick uses cookies that enable Google and its partner websites to display advertisements based on users' visits to this website or other websites on the Internet.


We may integrate third-party advertisements based on the Google marketing service "AdSense". AdSense uses cookies to enable Google and its partner websites to display advertisements based on users' visits to this website or other websites on the Internet.


We can also use the "Google Optimizer" service. Google Optimizer allows us to use so-called "A/B testing" to understand the effect of various changes to a website (e.g. changes to input fields, design, etc.). Cookies are stored on users' devices for these testing purposes. Only pseudonymous user data is processed.


We may also use the “Google Tag Manager” to integrate and manage Google analytics and marketing services on our website.


For more information about Google’s use of data for marketing purposes, please see the overview page:, Google’s privacy policy is available at available.


If you wish to object to interest-based advertising through Google Marketing Services, you can use the settings and opt-out options provided by Google:


18. Integration of third-party services and content


Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter referred to uniformly as "content"). This always requires that the third-party providers of this content perceive the IP address of the users, since without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, and may also be linked to such information from other sources.


The following presentation provides an overview of third-party providers and their content, along with links to their privacy policies, which contain further information on the processing of data and, in some cases already mentioned here, options for objection (so-called opt-out):

Google Maps: Maps of the “Google Maps” service provided by the third-party provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy:, Opt-Out:

YouTube: Videos from the “YouTube” platform of the third-party provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy:, Opt Out:

Instagram: Functions of the Instagram service are integrated into our online offering. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram. Data protection declaration:

Happy Bikes Hamburg logo
We at Happy Bikes love Hamburg and enjoy cycling.
opening hours
Every day, including Sundays and public holidays
10 a.m. - 6 p.m

Lilienstrasse 11
20095 Hamburg
Phone: 040 - 8707 6251

© 2024 Happy Bikes. All rights reserved.
Your 5 star provider

We are the best-rated provider of bike rentals and bike tours in all of Hamburg!

We already have over 500 reviews from enthusiastic customers on Google. 5/5 stars speak for themselves. And we will continue to do everything we can to ensure that this does not change! Experience our 5* service for yourself!

Our opening times

We are open every day from 10 a.m. to 6 p.m., including public holidays!

No reservation fee
With us you don’t pay any booking or service fees. This sets us apart from most of our competitors in Hamburg, where you have to pay a service fee shortly before you complete the booking. Not with us! We do not charge any additional fees for booking.
Our location
We are right in downtown Hamburg and within walking distance of the main train station, town hall and the well-known shopping mile “Mönckebergstrasse” (Lilienstr. 11)

If you come by public transport, we recommend that you get off at the subway station “Mönckebergstrasse” on line U3 (2 min. walk). Alternatively, you can take all lines to the main train station, from there it's about a 4-minute walk.