About the founder of Happy Bikes

Happy Bikes Willi

At Happy Bikes it's all about high-quality bikes and guided tours through Hamburg. Our founder Willi is a man with many years of experience in the bicycle industry and has an impressive career as a bicycle guide on a cruise ship.

As a trained retail salesman specializing in bicycle and sporting goods, Willi has turned his knowledge and passion for bicycles into his profession. During his time as a bicycle guide for a cruise company from 2007-2013, he led guided bicycle tours in over 50 countries and 200 destinations worldwide and was able to introduce his guests to the culture and sights. Willi realized that there is no better way to get to know a new destination than by bicycle. The distances are too far on foot and too boring from a bus window. Cycling is an experience for all the senses. Willi was particularly impressed by the bicycle tour through Istanbul. On the bicycle tour past the spice bazaar, you could hear the traders haggling, smell the smells, be right in the middle of it all and perceive everything much more intensely. That was his motivation to make it possible for everyone in Hamburg to get to know the city in a special way.

Willi founded his first company in 2014 and is currently also photographer employed. With his new company Happy Bikes, he wants to offer high-quality bikes to everyone who wants to get to know Hamburg Lend Our range includes a large selection that provides the right bike for every need.

But that's not all: at Happy Bikes we also offer guided bike tours through Hamburg. This way you can experience the city from a new perspective and discover the most beautiful corners. Our tours are suitable for every level, whether you are an experienced cyclist or have just started.

Our goal at Happy Bikes is to offer our customers an unforgettable experience and to infect them with our enthusiasm for bikes and Hamburg. Willi and his team look forward to supporting you on your next adventure on two wheels!

Happy Bikes Hamburg logo
We at Happy Bikes love Hamburg and enjoy cycling.
opening hours
Winter break until March 20, 2026
Monday - Sunday
10 -18
New address

Schultzweg 7
20097 Hamburg

© 2026 Happy Bikes. All rights reserved.

We already have over 1,100 genuine reviews from enthusiastic customers on Google. 5/5 stars speak volumes, and we'll continue to do everything we can to ensure that doesn't change! Experience our 5* service for yourself now!

We provide helmets, locks, and cell phone holders free of charge.

With us, you don't pay any booking or service fees. This sets us apart from most of our competitors in Hamburg, where you have to pay a service fee shortly before completing your booking. Not with us!
Our location
We are located directly in Hamburg’s city center and within walking distance of the main train station, town hall and the famous shopping street “Mönckebergstrasse” (Schultzweg 7).

If you're arriving by public transport, we recommend getting off at the "Hauptbahnhof Süd" subway station on line U3 (a 2-minute walk). Alternatively, you can take any other line to the main station.
Happy Bikes location new

10 % Early Bird Discount:

Reserve your bike now for 2026 and get 10% off with code: HAPPY10

We are currently closed for the winter and will reopen on March 20, 2026.
For groups of 8 or more people, we are also available for bicycle rental and guided tours during the break upon request.

10 % early bird discount:

Reserve your bike for 2026 now and get a 10% discount with the code: HAPPY10

We are on our winter break and will reopen on March 20, 2026.
For groups of 8 or more, we are also available during the break for bike rentals and guided tours upon request.